For a while I’ve tried to avoid Urban Skin Rx, staying away from Instagram-famous beauty and skincare products, afraid they would not work. I’ve dealt with hyperpigmentation and dark spots for years, struggling to find a product for my skin tone and complexion. But after receiving the Even Tone Cleansing Bar, one of their best sellers, in my gift bag at CURlFEST this past weekend, I don’t think I can avoid it any longer. It works as a daily cleanser, mask, and exfoliator, ultimately reducing the appearance of dark spots and uneven skin tones.
Teyana Taylor praises their Purifying Pumpkin Face Mask and other products as the reason for her glowing skin, as do TV personality Ayesha Curry, influencer MakeupShayla, and actress Eva Marcille, the company’s newest ambassador. You can find their products online or sold in over 200 Target locations across the country. For years, Urban Skin Rx has been working to craft unique skincare products for all, but is directly catered towards people of color.
“It’s the primary concern of darker skin tones, but it affects all skin tones, too,” founder Rachel Roff told Refinery29. “I’ve seen 30,000 clients over the last 14 years, and over that course of time, I’ve taken in their main concerns and hyperpigmentation is one of them. The ingredients that are in my products address uneven skin tones for everyone.”
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Founder Rachel Roff first entered the billion-dollar skincare industry with the opening of Urban Skin Solutions Medspa in Charlotte, NC in 2006. She began taking aesthetician training classes after graduating from UNC Charlotte, noticing a lack of diversity for people of darker skin tones, calling it a form of “injustice.” Years later, Roff expanded to skincare products, tapping into a community, not of her own, a demographic often ignored.
“The [S]outh was still segregated and a predominantly Caucasian industry in terms of aesthetics 14 years ago,” Roff shared. “Mainly, the students that were Caucasian were practicing on each other. Teachers were Caucasian, too. No one was taking darker skin concerns and conditions into consideration.”
Roff is dedicated to inclusivity, recently adding Spanish translations to product labels. She regularly educates her staff of two dozen employees about hyperpigmentation, ochronosis, and other skincare issues people of color face. Her spa serves over 30,000 in-house clients, not including online orders. In the future, Roff hopes to have more products in Target and larger department stores, eventually becoming a global brand.