Nearly 75 billion pounds of useful food is wasted every year in America – that’s just under $218 billion. These abhorrent figures were the sparks that ignited Goodr. Jasmine Crowe, Founder, and CEO of Goodr has a passion for feeding the homeless community, which inspired her successful food recovery business. She found a genius way to make donating food a win-win for businesses and homeless individuals. She started in her own community in Atlanta, GA, where she became compelled to supply food to people who didn’t have access or money to feed themselves. Get to know this amazing do-goodr and how she’s using technology to get restaurants, food brands, and caterers to donate.
She Acted on Her Passion For the Homeless Community
Downtown Atlanta is filled with homeless individuals constantly on the hunt for food, and as an anti-hunger activist, Jasmine was never one to turn a blind eye. Wanting to give the homeless a first-class dining experience, she organized Sunday Soul, a pop-up dinner catered to the homeless every other Sunday. It wasn’t a small effort, as she spent 15-20 hours buying and prepping the food from her one-bedroom apartment. She used coupons, shopped at up to 4 grocers, and found the best deals to create 4-6 mains, nearly 10 sides and desserts for 250-500 people – and she was funding it all on her own. It wasn’t until a video of one of Jasmine’s pop-ups went viral with one million views when she realized she could seek monetary help.
“I was reading through the comments, and one of the recurring questions people kept asking me was, ‘Who donates the food?’ And the reality was nobody,” she told Microsoft. “And I started thinking, why aren’t restaurants donating food? So, I started researching food waste.”
When you consider the amount of food that expires in grocery stores and gets thrown away every night at restaurants and fast-food chains, you start to wonder how it’s possible for people to be hungry. Jasmine decided to act on this thought and it’s what drives her business.
She Professionalized Her Passion Project
You’d never think technology and ending hunger would work together, but Jasmine married them well when she launched Goodr in 2017. The Goodr app allows companies to donate unused food to nonprofits that served the homeless and individuals with food insecurities – think Uber Eats for people in need. The technology sends an alert once the food is available and tracks where the food is going so companies know that their donation is being put to good use. Aside from the amazing work they’re doing in communities across America, this is one of the best features of Goodr – especially for the companies donating.
“I saw a unique use case with Goodr to be able to show the chain of custody in the delivery of the food, but also be able to show our customers exactly who is receiving their food,” Jasmine told Forbes. “We also wanted to make sure our customers had access to a secure ledger for tax purposes.”
This mindstate landed the trust of major household names, such as Hartsfield Jackson International Airport, Georgia World Congress Center, and Turner Broadcasting Systems.
She’s Continuing to Evolve and Help Her Community
So what’s next for Jasmine? A global take over! The queen do-goodr wants to grow within the U.S. and expand to other global regions. With the innovative mind and the selfless passion she exudes for helping others, we’re confident that she can make it happen.
Goodr has been an essential resource during the COVID-19 pandemic, so if you would like to contribute in any way, please reach out through their site!